ART DIRECTION AND BRANDING
8th & Army Footwear
8th & Army was a passion project designed in collaboration with my friend and local designer James Foster.
During my time on the project, I learned the benefits of working effectively within a team of highly creative people while improving skills to help influence those around you. The best outcomes are usually achieved through listening to those around you and trusting those around you to deliver on their strengths.
My role included the design and development of the footwear as well as the branding and PR / marketing collateral.
Learning about the artisanal hand made items like the footwear developed for this project was a great way to learn more about the craft of footwear design and its origins. \