All images and work © 2019 by Chris Worsley

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Ida Sports 

IDA SPORTS is a female-focused sports startup based out of the RMIT University Accellorator program here in Melbourne, Australia.


The company was founded by Ben and Laura who approached me to help them drive the development to the next level and oversee the implementation of a professional design process of their female lasted football products. 

As women's sports continue to develop and grow, its only right that sports companies should design products with the end users needs, front of mind. 

My role is advisory from design to branding as we work to achieve their goals of producing a football product with women at the center of the process. 

It's really inspiring to be around and work with passionate and ambitious people and if you'd like to know more about the project visit the website here.