BRAND DNA & COLLABORATION
New Balance SMU for Provider
During my time as owner/buyer for the store, I approached New Balance Australia with the idea of an SMU, not knowing what that would lead to.
It was a great stepping stone for me into footwear design as it gave me the experience of what it was like to design, develop and refine a sneaker design to production with a major brand. The final release was well received by our customers and selling out all 144 pairs instantly.
I'm still really proud of the outcome. The shoes still hold up to this day, hunted by collectors at swapmeets and still get a decent resell but dollar value isn't everything, I'm really glad the community around the store got into the shoe and felt represented them. in some way.