DESIGN & DEVELOPMENT
In previous roles, I have worked as a designer for both mass market and niche footwear brands. Designing active and menswear footwear products for all age groups and categories and helping to develop and refine them until they get on to the consumer's feet.
When designing new products, for me, It's about finding the right last, for the right shoe and then getting the best out of the materials available. Allowing for the best outcomes, no matter how they are achieved.
From outlining material sourcing and supply base assessments to factory and development trips, I have grown a greater understanding of barriers that can stop a product from success and the insights it takes help a brand achieve.