My path into footwear design started in retail. I opened Provider Trainers because there were no specialty sneaker stores in Melbourne at the time.
It quickly grew to 2 retail locations owned and operated by myself and my partner Mel Carr for 7+ years. From 2003 to 2010 provider trainers taught me all about the business of sneakers, What people like, what they don't and what makes for a great shopping experience.
Some highlights included numerous Sneaker Freaker launches, working with brands like Nike and New Balance on products for the store and the greater market and organizing Melbournes first sneaker swap meet.
Although my proudest achievement was fostering a community of creators around the store and brand.